01 The Data-driven Virtuous Cycle

Collect

Widely different data sources:

• Logs
• IoT
• Social Media
• Ecommerce
• Traditional businness databases

Analyze

The analyse step is focussed on description and prediction. It must be stakeholder drive where with stakeholders we mean:

• Customers / Clients
• Staff
• Shareholders
• Citizens
• Partners
• Etc.

Build Value

Using data to take decions which will build more value.